Audiovisual / Consultancy / Design / Interactivity / Management / Portable Media / Web
Xavier Satorra / 2011
Consultancy work for rebranding the Vero Magazine publications, increment all the interactive and social media contents. Providing more presence to the digital aspects of information and interaction with its subscribers and readers. Improve audio-visuals contents and social buzz around the Brand.
Increment Ad revenue. The new management project involved developing new Advertising schemes, such as pay-per-click (PPC) and Pay-per-action (PPA). Premium Ad scheme for the website platform as well as the mobile apps, based on bidding.
Sustainability:
A heightened sense of awareness about the environment has developed in recent years. Public opinion polls show that concern about the environment rises and falls based on the state of the economy, but concern about the negative impacts associated with using paper and printing continues to rise.
Vero Magazine, and its multiple annual publications (Vero Café, Annual Report, Special Issues) are AA Class products with 12 years experience in Alphaville, Tamboré and Aldeia da Serra (São Paulo, Brazil).
www.vero.com.br